Artist and song choice

The song that I have decided to produce a music video for is ‘That’s how strong my love is’, by Alicia Keys. I have chosen this song because the simplicity of the lyrics enables me a greater deal of freedom with the interpretation of the song, meaning I have more paths to choose from when deciding my final idea for the video. I have also decided upon this song because I like the use of instruments throughout the piece and feel that, the piano especially, will look good in the video. I like the slow pace of the song and think that I will be able to portray the deep emotion within the lyrics, in the visuals.

Other songs that I was considering were ‘Only Hope’ by Mandy Moore, and ‘Lemonade’ by Chris Rice, however my ideas for ‘That’s how strong my love is’ are much more developed and I am pleased with my choice.

I have researched Alicia Keys to find many things, including that has been classically trained in piano since the age of seven, and she likes to incorporate this into her music. She mainly sings about love, heartbreak and female empowerment and is rooted in gospel and vintage soul music, with edges of R&B, soul and Jazz and experiments with pop and rock. She has four studio album and one live album to date.